From An Idea To Nike How Marketing Made Nike A Global Success

Author: Lowey Bundy Sichol; C. S. Jennings (Illustrator)

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General Fields

  • : $14.99 AUD
  • : 9781328453631
  • : Houghton Mifflin Harcourt Publishing Company
  • : HMH Books for Young Readers
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  • : 0.163293
  • : February 2019
  • : .338 Inches X 5.25 Inches X 7.625 Inches
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  • : 11.99
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  • : books

Special Fields

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  • : Lowey Bundy Sichol; C. S. Jennings (Illustrator)
  • : From an Idea To Ser.
  • : Paperback
  • : 1904
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  • : English
  • :
  • : 128
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Barcode 9781328453631
9781328453631

Description

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.



  • Find out where the name Nike came from and how the famous swoosh became the signature logo.

  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )

  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond