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Contagious by Jonah Berger
$24.99 AUD
Category: Business
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others ...Show more
Magic Words by Jonah Berger
$34.99 AUD
Category: Business
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are ...Show more
The Catalyst: How to Change Anyone's Mind by Jonah Berger
$32.99 AUD
Category: Non Fiction
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industr ...Show more
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